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On The Web : More Martha Stewart Crafts Instructional Videos!

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This summer I was lucky enough to be part of the team that put together a whole collection of instructional and promotional videos detailing the many features of the Martha Stewart Crafts lines of paints, tools, yarn, and punches.

The process began in June with the writing of scripts and gathering of materials for each of the videos we chose to produce—focusing not only on our new lines, but also on our already popular and established lines. Then, in early July, over the course of only three days, we styled our set, shot in beautiful digital HD (employing three fabulous SLR cameras and a very talented director and crew), and laid down voiceover tracks all with the intention of bringing you the best and most complete information about what products we have available and how you can get the most creative use out of them.

Check out the videos (as well as the talents of VP of licensing Alex Peruzzi and TV crafter Kristin St. Clair) by clicking here, and then let us know what you think!

Comments (3)

  • I remember! (another great craft!)

  • Love that you are doing this! Much better than digging around on YouTube! Keep them coming!

  • These are great! I dvr the home shopping episodes featuring Martha's crafts but this is even better!! thanks & I can't wait for more. (LOVE those "Paper Wigs" by the way :D

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